XYZ Machine Tools was an early adopter of video to get across its sales message. Customers from 30 years ago may well recall receiving what looked like a pizza box containing a quote, brochure and a VHS cassette in the post! The internet and social media replaced the pizza box a good few years ago and XYZ Machine Tools video content adapted accordingly. Its website is now a repository for numerous videos produced both in-house and by independent third parties.

With a focus on sales of new machines there are videos highlighting the capabilities of machines within the range, with more being added on a regular basis; customer testimonials also feature as do cutting demonstrations. All of these can be found here: “While we continue to update and publish our comprehensive catalogue, more and more customers want instant answers to questions about new machines, our videos provide many of those answers prior to speaking to one of our area sales managers,” says Nigel Atherton, Managing Director, XYZ Machine Tools.

Customers that may require help with programming and service support questions. For example, you find that your XYZ CT65LTY turning centre is showing an X-axis limit switch alarm. There is a video to show how to reset this, without the need to call to the XYZ service team, getting you back into production straight away. That is just one of many examples of how XYZ Machine Tools’ video library can help its customers.

The XYZ Machine Tools video library is constantly being updated as new machines and technology arrive.

For those new to XYZ Machine Tools one final video may well provide the reassurance you need before making a purchase, a fly-through video of it 98,000 ft2 headquarters in Devon. This video highlights the level of machine stock, spares support and customer service offered by XYZ Machine Tools as it approaches its 37th year of business. As a progressive company XYZ Machine Tools continues to evolve to provide the best levels of service, whether that be face-to-face or via digital media.