The opening of XYZ Machine Tools new 6000 ft2 showroom and training centre in Nuneaton got a good reception from existing and potential new customers, there were even two visitors from Iceland who dropped in, such was the attraction of the company’s largest showroom and display of machines in the UK.

“We have broken the mould with this new showroom as it is double the size of any of our existing venues around the country. For the opening event we had 26 machines on display, and under power, and the available space means that we now have the ability to have on permanent display some of the larger machines in our range, including the 25 tonne XYZ VMC 2010,” says Nigel Atherton, XYZ Machine Tools’ Managing Director. “

Encouragingly, in spite of the terrible weather and flooding over the two days, more than 50 companies were represented at the event, from small sub-contractors through to blue-chip businesses. These visitors were not just interested in looking, they also wanted to do business with over £350,000 of machines being sold over the two day open house, and more orders are expected to follow in the coming days and weeks. In addition, apprentice training organisation, Total People, based at South Cheshire College, Crewe, was the lucky recipient of six-months free use of an either an XYZ ProtoTRAK mill or lathe as winners of the prize draw. This machine will join the XYZ SMX3500 and SMX 2500 mills that they already have and will continue their standardisation on the ProtoTRAK control system that they find easy to use in training the engineers of the future.

This new showroom doubles the space available in XYZ’s previous Nuneaton facility and also adds additional space for training and seminars. “Having this additional capacity to demonstrate much larger machines will be a big attraction for customers who had, in the past, had to make a visit to our 92,000 ft2 Devon headquarters to see these heavy-duty mills and lathes in our range. With the central location of Nuneaton we envisage a lot more demonstrations of these machines and introduce more companies to the high levels of build quality and capability of these larger machines in our range,” says Nigel Atherton.